The Rise and Fall of the Life Insurance Broker.

By Graham McKenzie

Life insurance has evolved from a difficult to strange type of service, to one of necessity and ease. The history of how life insurance became an integral part of every society is truly amazing. The concept started in China, became well known in the U.S., and slowly evolved into a popular and accepted form of service.

Needless to say, life insurance did not necessary explode the second it hit the market. And it's fair to think so. Even today, it's not necessarily the most anticipated or exciting expense in the world. But ever so slowly, the insurance companies influenced people to invest in their family's future.

By the twentieth century, a wide portion of the public was looking to personally insure themselves and their family. Insurance providers were overwhelmed with the demand and had no choice but to turn away potential clients. The insurance companies responded by hiring brokers, personal assistants that could travel the country and meet with clients personally.

Insurance brokers started to spring up in every town. It was a good paying occupation and the majority of the public took a liking to these charismatic figures. Eventually the insurance broker became a well-respected and coveted job title, much like a doctor or lawyer.

The public loved the accessibility and friendliness of brokers. Insurance sales went through the roof. Customers and insurance companies alike loved what brokers were doing for their personal business.

Brokers were all over town, taking time to discuss the benefits of life insurance to curious customers. People were signing up for policies left and right. They were impressed with the broker's service.

Brokers were not only friendly and easy to chat with, but they also gained respect and integrity based on their knowledge and training in the insurance industry. People took into regard their objective advice and suggestions. They believed they understood which policy was best for them.

Because of their vast knowledge, brokers often become a part of a family. The father or mother, whoever handles the insurance duties forms a close bond with the broker. They discuss personal issues and concerns and trust the broker to handle their insurance with care.

However, brokers have "broken down" in a small way. The internet is taking the insurance industry for good. It's definitely the way of the future. Getting quotes and receiving insights and tips is much easier online than it is with a broker. Unfortunately these friendly little men and women are no longer needed like they use to. A lot of brokers are realizing that, and jumping ship to the internet where they can provide their insights there. - 29970

About the Author:

Sign Up for our Free Newsletter

Enter email address here