Do Banner Ads Work? Can They Drive Traffic To Your Website

By Ron Cripps

When you are endeavoring to produce money off of the written articles on your website, it is essential to effectively promote your site so that you will draw in customers and they can see just what a good, quality site you have. banner advertisements are merely one of many different varieties of marketing and promotion methods.

The Benefits of Banner Ads.

Traffic from other sites can click on a banner that will take them to your web site. While it can be pricey at first for you to promote yourself on websites that have a high volume of traffic, in the long run it can be more effective and less pricey than waiting for your page ranking to improve. Apart from paying to advertise on someone's site, there are in addition free banner exchanges to choose from. We will look at the pluses and minuses of each banner advertising method below.

No Cost Banner Exchanges

When you decide to exchange banners with other people, you are using a free banner exchange. You place their banner on your site and they will place your banner on their site. There are 2 main problems with the free banner exchanges. First, if you want your banner on a significant number of web sites, it will mean cluttering up your own site up with these banners. This could even shot you in the foot if you run an affiliate Internet site because, rather than clicking on your affiliate links, your visitors might be clicking on your banner exchange links.

Following this, you need to pay care to the sites that you are exchanging links with. There are web sites that merely collect banners so that they are just like a portal or a directory then site that offers content. There are other names that these web sites are known as for instance: "link farms" or "banner farms" and they have nothing beneficial to offer your web site, but they absorb the traffic from your site.

Are You Considering Paid For Banner Ads To Promote Your Site

As stated earlier, paid banner ads can be costly upfront, but very advantageous if you use them the proper way. You are going to need to make sure that the websites place your banner where their people are going to observe it and that they genuinely do have the traffic they maintain they have. Second you want to ensure the web site you are paying doesn't have numerous banners on their site, or that your competitors are advertising there.

Altogether, banner ads can end up being profitable for you web site if you go about it the correct way. If you choose to use banner ads as a marketing venture make sure that you follow the tips we have listed above. - 29970

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