Important Facts You Need to Know About Online Video for Real Estate

By Michael Tatzber

Over the last 10 years the real estate business has seen big changes through the use of the internet. Starting with text ads and images, Realtors quickly turned to 360 virtual tours and slide shows to increase the value of their listings in directories and on websites. Understand that video has even more impact than all the other promotions combined.

Most of people who are interested in finding homes, properties and commercial real estate, use the internet to begin their search. While still most of the websites rely on text and pictures, some real estate marketing specialists understand that a video has way more value than a page full of pictures.

Online videos are quickly becoming the tool of choice for many marketing effort, including real estate. The content of the videos can vary widely, which means you can present a home, show a walk around or introduce a Realtor and his knowledge about the real estate market.

Creating videos and syndicating them is not a rocket science anymore. There are many different free hosting websites like YouTube that will let you upload videos, create channels etc. so you can get a lot of exposure. If you would rather just sell houses, then you can have a company like TopSeekInc.com do the job for you.

Editing videos is actually not a rocket science anymore either. Simple drag and drop functionality of programs like Mac's iMovie or Microsoft's Movie Maker can create high quality videos. And it will only take a very short time to learn these products. Don't forget to include your phone number and domain name in the video, so people know how to contact you. If you need a camera, I would start with a simple HD camera like the Flip.

The internet had become very competitive and if you want to be part of the big game, you need to apply video to your marketing strategies. If you provide great contents for your audience, you will be able to get more leads and we all know what that means. - 29970

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